Shahri's "99 Problems" transforms obstacles into anthems

And when an artist takes real issues and turns them into music that makes an impact far beyond its country's borders, it's clear you're hearing something special. Shahri Kyriax can confidently say that he has "99 Problems" as he is the latest artist to be signed to the ranks of the popular label ALTOSPIN. Regardless of how much of it you can decode, the feeling penetrates loud and clear. That's the strength of Shahri's artistry and music that knows no bounds of language and connects to humanity.

Already a hit in Austria and Switzerland last year, "99 Problems" is still making waves, showing that great songwriting knows no boundaries. Shahri raps primarily in German on the verses, and weaves a hook that sounds remarkably universal. It's the hook that not only gets stuck in your head but also gets under your skin, making you feel every drop of determination and energy he pours into the song.

The reason "99 Problems" is so irresistibly catchy is that it effectively combines powerful lyrics with a modern, unvarnished hip-hop sound. Shahri doesn't merely rap, but he commands the beat, possessing each word with certainty and conviction. His flow is as hard-hitting as it is relatable, offering a glimpse into the determination it takes to overcome adversity and carve out a niche in the music industry.

There's an unvarnished sincerity coursing through the song that makes it pop. It's international in feel, yet grounded in Shahri's singular self, bridging cultures but remaining loyal to his own voice. "99 Problems" is a track that gets inside your body; add it to your playlist, and rest assured that Shahri will be back, bigger and more memorable every time. This is more than just hip-hop; it's a developing movement.