KingJei raises the bar with soulful new single "Pick & Choose"

There's a certain magic that occurs when confidence and soul are brought together, and KingJei channels that magic in the best way with his latest single, "Pick & Choose." This R&B-inspired song is an experience best suited for late-night drives, cozy dates, and sing-along moments, and will be cherished long after the last bars of the music.

In the vein of artists like Don Toliver, Travis Scott, The Weeknd, and Frank Ocean, KingJei takes all of his influences and makes them his own. "Pick & Choose" rides on his smooth yet assertive flow, with KingJei wielding sharp lyricism over lush, hypnotic production. His flow is laid-back but exact, and its confidence level renders the track both contagious and undeniable.

What separates "Pick & Choose" from the rest of the pack, however, is its versatility. It feels like a soundtrack for an intimate night in with someone special, with crowds swelling up to its spirited rhythm, or lingers in your headphones on a loop. Not just anyone can pull off that kind of range, and KingJei makes it look easy, proving he's not just another voice added to the soundscape of modern music, but a rising force cutting his path.

If you're a fan of the modern R&B / hip-hop variation, "Pick & Choose" is a must-hear. That's not just a case in point for KingJei's artistry, but a peek at where he's heading: to the forefront of the genre, where raw emotion and undeniable swagger meet. On "Pick & Choose," KingJei isn't demanding attention as much as he's earning it. And if this single is anything to go by, the best is yet to come.

Link with KingJei: Instagram