Groove Incorporated glides into hearts with soulful sincerity on "Thinkin Of You"

There is just something immediately captivating about Groove Incorporated's new single, "Thinkin Of You." The track was released a month ago and has already begun to worm its way into the ears and hearts of listeners globally. The music video has garnered over 75,000 views on YouTube and has accumulated 22,000 streams on Spotify. It's a rare track that doesn't call attention to its audacity, but it just feels good from the first note.

"Thinkin Of You" is the kind of song that creeps up on you in the best way. Grounded in a foundation of smooth grooves and clean, understated production, this song prioritizes warmth and honesty over a polished sheen. It's anchored by a vocal performance that's as effortless as it's emotionally rich, somber, and optimistic in equal measure, a delicate balancing act that Groove Incorporated, the company's peppy, obviously professional in-house band, achieves. 

It's catchy rhythmically speaking, but what distinguishes that track is its vibe. It doesn't chase sounds or flashy hooks; instead, it welcomes listeners into a warm, ponderous room. Whether you're coming off a long day or cruising with the windows down, "Thinkin Of You" is a fit. It's familiar but new, in keeping with the soulful tradition with an updated edge.

 Groove Incorporated has struck a chord with "Thinkin Of You," and it's a reminder that the most powerful songs are not the ones that shake the ground, but the kind that tell the truth with heart. If you haven't heard "Thinkin Of You" already, now is the time to plug in, slow down, and surrender to its charm. With more and more ears and eyes discovering this gem every day, now is the precise moment to give it the marketing push that it truly deserves.

Link with Groove Incorporated: Instagram