FOLLOWAY makes a dreamy first impression with “In My Mind”

With the new single “In My Mind,” UK-based independent singer, songwriter, and producer FOLLOWAY offers the antithesis. It’s raw, emotional, and beautifully tangible. It’s not just an early record; it’s a woman fully formed as an artist stepping into the world. FOLLOWAY is creating something more purposeful: a narrative, a movement, a community. With new singles, performances across London in the pipeline, and a distinct creative direction, FOLLOWAY makes room for connection in an isolated world.

Combining lyrics punctuated with memory and melody shrouded in warmth, FOLLOWAY crosses the distance between two hearts with music that is at once thoughtful and brand new. Think the emotional edge of early 2000s pop-punk crossed with the shimmering textures of alternative pop and the grit of indie rock. It’s not just honest and melodic; it’s resonant in message and every choice.

FOLLOWAWAY’s all-in style is what makes this debut standout. Each note, each tone, and each layer was made alone from composition to production. You can hear that DIY heart in the analog textures: the hum of the tubes, the warmth of your mics from the era, the flaws that make it human. 

“In My Mind” is a cinematic book: It feels a bit like a late-night drive through your own past, the headlights flashing past the face of someone you loved from a distance that was always too far away. That imagery arrives in the high-quality visuals, which were shot across Turkey and the UK, a visual equivalent of the emotional contradiction the song captures. If you’ve ever fallen in love from afar or if you’ve ever needed a song to say what you couldn’t, “In My Mind” might spend some serious time in your headphones and your heart.

Link with FOLLOWAY: Instagram