Jordan Fall doesn't flinch with "DON'T BLINK"

Jordan Fall's brazen new single is "DON'T BLINK." Produced by the masterful EESTBOUND, best known for Travis Scott's "Antidote," the track hits like a precision strike: cinematic, darkly polished, and unapologetically intentional. If you have been sleeping on Jordan Fall, now is the time to wake up. With "DON'T BLINK," he's not just another artist putting out singles. The dude is intent on building movement and doing so with purpose and his creative imprint in place.

Entrenched with IXXI COLLECTIVE, the exact imprint that debuted Grammy-winning artist Daniel Caesar and nominee Sean Leon, Jordan Fall has begun creating his waves. With a moody, high-energy beat that sets off Jordan's razor-sharp writing, this sounds like the opening scene of a larger something project with vision, grit, and teeth.

Jordan offers a delicate balance of introspection and swagger, striding across EESTBOUND's haunting production with a cadence that seems urgent and coolly calculated in equal measure. The result is a playlist-ready track on Spotify, Apple Music, and YouTube. Still, it also merits deeper consideration from A&Rs, curators, tastemakers, and others searching for what's next in Canadian rap.

Link with Jordan Fall: Instagram