Proclaim's exceptionally reflective new single is "Start Again." In just a few minutes, the track concisely articulates something with which many people silently wrestle: This is not about transformation but reclaiming presence in a world addicted to distraction, phones, media, and the constant buzz of "what's next?."
The production is uncluttered but emotionally rife, soaked with bracing undercurrents that never seem contrived. It allows just enough space for the message to breathe and for us to let it soak in. This brings us to that gentle strength of how Proclaim delivers each line, never preaching but simply sharing.
Proclaim clarifies the often unmentioned reality of a midlife crisis as not a cliché but a choice point. You have done what society has said to do: get the degree, get the job, have the family, and tick the boxes, but yet, there's an ache. It's a hollowness that looks out even in the still moments. "Start Again" doesn't solve it, but it does accomplish something more uncommon: knowledge and the bravery to start over.
"Start Again" is a breath of relief after years of holding it in. If you're trapped in repeat, wandering in success, or looking for something honest, this song meets you there. Proclaim's aspiration is modest attention, streams, and feedback, but "Start Again" merits better than that. It should be heard by anyone quietly asking whether it is too late to recover their way.
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