Suppose you've fantasized about entering a room with a slow-motion breeze blowing through your hair. In that case, gold glitter floating in the cloud, and every set of eyes fixated on your every move, kimaRA's newest offering, "Expensive," is your complement. Confident as hell, truthful as hell, and infectiously catchy as hell, this is not the song you play loud; this is the song that demands it.
Initially from one of the canyons of the Internet, KimaRA's music was created during a period of hustle in the real world, working as a bouncer in Houston's nightlife and chasing music dreams. That behind-the-scenes grind, the late-night discussions with ballers, doctors, drug dealers, and the women who orbit that high-stakes world, is baked into every beat and lyric you can feel the genuineness of.
KimaRA's vocal slides in over the top of a confident groove reinforcement that drips with class and sass. The production is heavy, if luxuriously dark, but it's playful, like something made for late nights under neon lights and choruses shouted by a hyped-up crowd. It's not hard to imagine KimaRA tearing the mic toward the audience, thousands of people with their arms in the air, voices lifted together, and words, bite for bite.
"Expensive" wants you on your feet, wants your friends dancing, and intends to reside in your weekend playlists and late-night reveries. It's shivery music made to be felt, the kind of song that makes you want to go back and listen to an entire artist's catalog to chase that high all over again. KimaRA doesn't just display style on this release but displays vision. And not creating background music but writing future setlists in real-time, picturing stadiums before the stage lights have even turned on.
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